ApexAds Management

The morning operating system for Google Ads agencies

See every account that needs you. Skip the ones that don’t.

Morning OS turns your whole client portfolio into one prioritised queue: reviews due, tracking warnings, approvals waiting and campaigns ready to build, each with a reason and a time estimate.

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From complete human control to complete supported automation.

Unlimited client accounts · No per-account fees

The agency operating system

Everything in Apex feeds your morning queue.

Morning OS sits on top of account controls, approvals, optimisation execution and reporting, so your team starts each day with the work already prioritised across the entire manager account.

Explore the platform

Morning OS

Start with the whole book of business

See what is happening across the manager account: actions completed, approvals waiting, warnings raised and accounts needing attention.

Optimise Engine

Turn analysis into account work

Apex AI analyses performance, prepares recommendations and executes supported changes according to each account's automation settings.

Approvals Queue

Keep human review where it matters

Recommendations that fall outside an account's automatic permissions arrive with a stable ID, explanation and risk level for review.

Automation Controls

Set the operating rules per account

Configure mode, tasks, analysis and execution schedules, target CPL, budgets, risk permissions and business guardrails.

Across the Apex platform

  • Account Management
  • Campaign Build
  • Campaigns Console
  • Reports
  • Tracking Health
  • Settings & access

Your level of control

Hands-on, hands-off, or anywhere between.

Every agency works differently. Apex lets you review every recommendation, automate individual responsibilities, or place an account on Full Autopilot.

Review

Review everything

Apex analyses the account and prepares the work. Your team reviews every recommendation before it is applied.

Approvals Queue12
REC-1048Low risk
REC-1049Medium risk
Custom

Automate selected work

Choose the tasks, risk levels and schedules Apex can handle automatically. Everything else stays in your Approvals Queue.

Negative keywordsAutomatic
Keyword cleanupAutomatic
Keyword additionsApproval required
BudgetsApproval required
BiddingApproval required
Tracking alertsEnabled
Autopilot

Let Apex take over

Switch on Full Autopilot and let Apex AI manage the supported workflow within the budgets, targets and guardrails you set.

StatusActive
Analysis
Daily
Execution
Weekly
Target CPL
$45.00
Scope
All supported

Illustrative interface. Available actions remain bounded by the supported workflow and each account’s configuration.

How Apex works

Configure the rules once. Keep visibility every day.

Apex follows the operating model chosen for each client account, so review-heavy and fully automated workflows can run side by side.

  1. 01

    Connect

    Sign in with Google and link the Google Ads client accounts your agency manages to Apex through standard manager account link requests.

  2. 02

    Configure

    Set an operating mode, schedules, supported tasks, target CPL, budget limits and business guardrails for each account.

  3. 03

    Operate

    Apex analyses the account, routes work to approval or executes it automatically according to those settings.

  4. 04

    Start each day in Morning OS

    Open the prioritised queue, work the approvals and warnings that need you, and check the activity history behind every account.

See the full workflow

Conversion confidence

Trust the numbers your optimisation runs on.

Apex audits each account’s Google Ads conversion tracking, flags weak or broken setups and raises warnings before optimisation decisions rely on unreliable data.

  • Conversion action and tracking audits
  • Primary conversion review per account
  • Tracking health warnings and alerts

Trust and safety

Powerful automation. Defined boundaries.

Every account operates within the targets, budgets and business rules configured by the agency. Apex records its actions and surfaces anything that needs human attention.

Read about security and control
Account-level operating modes
Defined budgets and targets
Task-level permissions
Risk-based rules
Business-context gates
Stable recommendation IDs
Complete activity history
Pause or change modes at any time

Who Apex is for

Built for teams responsible for more than one account.

Apex is designed for people managing Google Ads Search campaigns across a client portfolio, with a distinct operating model for every account.

Digital marketing agencies

Standardise how Search accounts are managed without forcing every client into the same level of automation.

Google Ads freelancers

Run a larger account portfolio with one operating view, one approvals queue and a clear record of activity.

PPC consultants

Keep strategic control while assigning repeatable account work to Apex under rules you define.

Apex for Agencies

$297USD / month

One plan for the complete platform, including Review Mode, Custom Automation and Full Autopilot on unlimited client accounts.

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USD billing. Cancel anytime.

Included

  • Unlimited client accounts
  • Unlimited Search campaigns
  • Review Mode, Custom Automation and Full Autopilot
  • Target CPL and account guardrails
  • Approvals Queue and activity history
  • Campaign management and reporting
  • Conversion tracking health audits
  • Secure Google sign-in and account linking
  • No percentage of ad spend
  • No per-account fees
  • Cancel anytime
No per-account feesNo percentage of ad spend

Built around your morning

Tomorrow morning, know exactly where to start.

Morning OS lines up the accounts that need you. Review every recommendation, automate selected work, or use Full Autopilot within the targets and guardrails you define.

Sign Up NowView pricing