Review Mode
Review everything
Apex analyses the account, explains proposed changes and sends them to the Approvals Queue with stable recommendation IDs and risk levels. Only approved work is applied.
Product
The operating system that starts with your morning.
Morning OS turns your client portfolio into one prioritised queue. Behind it, run every supported task through approval, automate selected responsibilities, or use Full Autopilot with account-level targets, budgets and guardrails.
Morning OS
Start every day from one queue.
Morning OS greets you with the accounts that need attention, an estimated review time and a priority-sorted list of work across optimisation, tracking and campaign builds. Everything else in Apex exists to fill, action or clear that queue.
- Priority-sorted work cards across every client account
- A reason and time estimate before you open an account
- Approvals, tracking warnings and finished research surface automatically
- Clear the card when the work is done
Apex workspace
Illustrative demo dataAgency workspace / Morning OS
Good morning, Sam.
3 accounts need your attention today. Estimated review time ~25 minutes.
Today’s work
3 items · sorted by priority- HighOptimise
Client account 04
Search terms need negatives
Spend on irrelevant queries rose this week.
ReviewDone - MediumTracking
Client account 11
Conversion tracking looks weak
Primary conversion action recorded nothing in 14 days.
ReviewDone - ReadyBuild
Client account 02
Campaign research finished
Blueprint is ready for review before ads are generated.
OpenDone
24 linked client accounts. Warnings stay visible until addressed.
Three operating modes
Choose how each account runs.
Review, Custom Automation and Full Autopilot can coexist across one agency portfolio.
Custom Automation
Automate selected work
Choose tasks, schedules, risk permissions and approval rules. Apex handles permitted work automatically and routes everything outside those rules for review.
Full Autopilot
Let Apex take over
Apex AI monitors, analyses and manages the supported Search workflow within the account's budgets, targets and business guardrails, while surfacing warnings and exceptions.
Platform capabilities
The operating surface behind the automation.
Apex brings work, decisions, controls and account context together in one platform purpose-built for Google Ads Search.
Daily operations
Morning OS
A daily operations view of activity, approvals, warnings and account health across the connected manager account.
Account Management
Import, organise and manage the Google Ads client accounts your agency is authorised to access.
Campaign Build
Create Google Ads Search campaigns through a guided build workflow with clear account context.
Campaigns Console
Browse and manage live Search campaigns, ad groups, ads, keywords and budgets across client accounts.
Analysis and execution
Optimise Engine
AI-powered account analysis, recommendations and supported optimisation execution under the account's current automation settings.
Approvals Queue
Review recommendations and any change that requires human approval under the account's mode, permissions or risk rules.
Reports
Performance reporting across connected accounts, campaigns, ad groups, ads and keywords.
Tracking Health
Audit each account's conversion tracking setup, flag weak or broken configurations and keep warnings visible until resolved.
Control and access
Automation Controls
Configure mode, analysis and execution schedules, tasks, risk permissions, targets and guardrails per account.
Settings
Manage Google Ads connections, allowlisted agency users and notifications from one settings area.
Authentication
Firebase authentication restricts product access to authorised agency users.
Safety System
Business-context gates, risk classifications, stable recommendation IDs and complete activity visibility support controlled execution.
Custom Automation
Automate by responsibility, not by blanket switch.
Set which supported tasks can run automatically, which still need approval and which are disabled. Analysis and execution schedules, risk permissions, targets and budgets remain specific to the account.
- Task-level permissions
- Separate analysis and execution schedules
- Risk-based approval rules
- Account-level targets and budget guardrails
Client account 01
Automation controls
Operating mode
Custom Automation
Analysis
Daily
Execution
Weekly
Risk permission
Up to medium
Supported taskPermission
Negative keywordsAutomatic
Keyword cleanupAutomatic
Keyword additionsApproval required
BudgetsApproval required
BiddingApproval required
RSA copyApproval required
Tracking alertsAutomatic
Target CPL
$45.00
Budget guardrail
Do not exceed $250/day
Safety system
Control that scales with autonomy.
Higher automation does not remove boundaries. Apex evaluates supported work against account settings, records activity and raises anything that needs human attention.
Security and controlBusiness-context gates
Risk classifications
Stable recommendation IDs
Approvals for work outside permissions
Warnings and exceptions
Complete activity visibility
Built around your morning
Tomorrow morning, know exactly where to start.
Morning OS lines up the accounts that need you. Review every recommendation, automate selected work, or use Full Autopilot within the targets and guardrails you define.