Google sign-in
Authenticate through Google’s own OAuth flow. Apex never receives or stores a Google password.
Security and control
Powerful automation. Defined boundaries.
Every client account operates within the access, mode, schedules, permissions, targets, budgets and business rules configured by the agency. Apex records supported actions and surfaces anything that needs human attention.
Connection and identity
Authorisation without sharing a Google password.
Agency users sign in with Google, so Apex never receives the user’s Google password. Google Ads access is granted by linking client accounts to Apex through Google Ads’ own manager account link requests.
Authorised agency users
Firebase authentication restricts product sign-in to agency users authorised for the Apex workspace.
Revocable access
Client account links can be removed in Google Ads at any time. Unlinking Apex does not stop campaigns running in Google Ads.
Purpose-limited data use
Apex’s Privacy Policy describes how Google Ads data is used to provide the service and its commitment to Google’s Limited Use requirements.
Automation boundaries
Autonomy is explicit at the account level.
Review, Custom Automation and Full Autopilot change what Apex may execute, but none of them remove the account's configured boundaries or the limits of the supported workflow.
Account-level settings
Each account has its own operating mode, schedules, target CPL, budget settings and business guardrails.
Task and risk permissions
Custom Automation distinguishes work that is automatic, approval-required or disabled under the account's rules.
Approvals and stable IDs
Recommendations that need review arrive with a stable recommendation ID, explanation and risk classification.
Mode changes and pause controls
Agency users can change an account's mode or pause automated execution when they need to take back direct control.
Activity visibility
Full Autopilot does not mean invisible automation.
Apex keeps supported actions, warnings and exceptions visible so the agency can understand what is happening across the manager account and intervene when needed.
- Supported automated actions are written to activity history.
- Warnings and exceptions remain visible for agency attention.
- Morning OS brings approvals, warnings and recent activity into one view.
- Full Autopilot remains bounded by supported capabilities and account configuration.
Data and contact
Clear policies, direct contact.
The Privacy Policy explains categories of data, Google Ads API use, retention, revocation and deletion requests. Security and data-handling questions go directly to the Apex team.
Built around your morning
Tomorrow morning, know exactly where to start.
Morning OS lines up the accounts that need you. Review every recommendation, automate selected work, or use Full Autopilot within the targets and guardrails you define.