Open Morning OS
Start with the agency-wide view of completed work, approvals waiting, tracking warnings and accounts that need attention.
How it works
Connect once. Start every day from one queue.
Morning OS prioritises the work across your client portfolio. Behind it, run each account yourself, automate selected tasks, or let Apex AI manage the supported workflow.
Setup
From account linking to a working operating model.
Apex links the Google Ads client accounts your agency manages, then adds account-level operating controls around the supported Search workflow.
- 01
Sign in and link accounts
Sign in with Google, then link the client accounts your agency manages to Apex through standard Google Ads manager link requests. Apex never receives your Google password.
- 02
Bring client accounts into view
Apex organises the linked Google Ads client accounts and their supported Search campaign data in one workspace.
- 03
Set the autonomy level
Choose Review, Custom Automation or Full Autopilot for each account, then define analysis and execution schedules, permissions, targets, budgets and guardrails.
- 04
Let the operating model run
Apex analyses the account and either routes work to approval or executes it according to the configured mode. Actions, warnings and exceptions remain visible.
The daily loop
Every day starts in Morning OS.
One queue across the portfolio: what needs review, what Apex handled and what to do next, each with a reason and a time estimate.
Work the exceptions
Review queued recommendations, warnings and any task that falls outside a Custom Automation permission or risk rule.
Check activity history
See the supported changes Apex AI executed, the account settings they were evaluated against and when they occurred.
Adjustable autonomy
The same platform, three operating models.
The distinction is not cosmetic. It controls how analysis, execution and approvals work for that account, and how much of your morning queue Apex clears for you.
Operating modeAnalysisExecutionApprovals Queue
Review Mode
Complete human control
Analysis
Apex prepares recommendations
Execution
Only after approval
Approvals Queue
Every recommendation
Custom Automation
Selected responsibilities
Analysis
Runs to the chosen schedule
Execution
Permitted tasks and risks only
Approvals Queue
Anything outside the rules
Full Autopilot
Complete supported automation
Analysis
Runs to the chosen schedule
Execution
Supported workflow within guardrails
Approvals Queue
Warnings and exceptions
Illustrative operating model. Execution remains limited to supported actions and the account’s configured boundaries.
Google connection
Authorised access, visible controls.
You sign in with Google, so Apex never receives your Google password. Google Ads access runs through standard manager account links that you can remove in Google Ads at any time.
Security and controlGoogle sign-in and links
Authenticate and link accounts through Google's own flows.
Per-account boundaries
Modes, permissions, schedules and guardrails stay explicit.
Approvals where required
Review work outside automatic permissions.
Activity visibility
See supported actions, warnings and exceptions.
FAQ
How control and automation fit together.
The practical details agencies need before choosing an operating mode.
No. Review Mode, Custom Automation and Full Autopilot are configured per account. One client can require approval for every recommendation while another runs the complete supported workflow on Full Autopilot.
Apex AI monitors and analyses the account, produces optimisation decisions and executes supported Search workflow changes according to the analysis and execution schedules, budgets, targets and business guardrails you configure. Actions are recorded, and warnings or exceptions remain visible.
Apex does not treat Custom Automation as blanket permission. Tasks or risk levels outside the account's configured rules remain in the Approvals Queue for your team to review.
Yes. Your team can change an account's mode or pause its automated execution. Review Mode remains available when you want every recommendation approved before application.
Apex is purpose-built for Google Ads Search campaigns, with supported workflows across campaigns, ad groups, ads, keywords, budgets and reporting.
Apex audits each account's Google Ads conversion tracking setup, flags weak or broken configurations and raises tracking-health warnings and alerts, so optimisation decisions are made with a clear view of conversion data quality.
Built around your morning
Tomorrow morning, know exactly where to start.
Morning OS lines up the accounts that need you. Review every recommendation, automate selected work, or use Full Autopilot within the targets and guardrails you define.